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![Directions Hair Lightening [20 Vol] - Front View](http://www.beserk.com.au/cdn/shop/products/directions-hair-lightening-20-vol-bleach-kit-1_8f34c1de-e464-4a19-90af-8888a66e60eb.jpg?v=1687769379&width=600)
![Directions Hair Lightening [20 Vol] - Back View](http://www.beserk.com.au/cdn/shop/products/directions-hair-lightening-20-vol-bleach-kit-2_25e45b1a-8189-4331-8389-511b6f47f375.jpg?v=1687769381&width=600)
DIRECTIONS
Shop Directions hair dye at Beserk Australia for bright, creative and semi-permanent colour from the La Riche Directions range. Known for bold alternative shades, Directions is a go-to brand for shoppers experimenting with vivid hair colour, pastel tones, deeper gothic shades and multi-colour looks without committing to permanent dye.
The current Beserk range includes Directions 100ml hair colours across pink, blue, purple, green, red, orange, silver, black, peach, pastel and neon-inspired shades, alongside bleach/lightening kits, tint brushes and mixing bowls to help with at-home application. For broader colour browsing, explore semi-permanent hair dye, vegan hair colour or the full hair colour range.
Shoppers choosing by shade can move into pink hair colour, blue hair colour, purple hair colour, green hair colour or red hair colour to compare similar tones across brands. For prep and upkeep, pair Directions colour with bleach kits and hair care, especially when working with pastels, neon shades or brighter colour results.
Use this page as a focused Directions hub: colour first, prep second, and clear pathways into shade-led discovery.
Frequently Asked Questions
What is Directions hair dye?
Directions is a semi-permanent hair colour range from La Riche, known for bright, bold and alternative shades.
What Directions products are available at Beserk?
The live range includes Directions 100ml hair colour tubs, hair lightening kits, a tint brush set and a mixing bowl set.
Is Directions hair dye permanent?
Directions is a semi-permanent hair colour range, so results gradually fade over time rather than growing out like permanent dye.
Do I need to bleach my hair before using Directions?
It depends on the shade and your starting hair colour. Pastel, neon and very bright shades usually show best on pre-lightened or blonde hair, while darker colours may show more subtly on unbleached hair.
Is Directions suitable for bright and pastel hair looks?
Yes. The range includes vivid colours, pastel tones, deeper shades, neon-inspired colours and classic alternative hair colours.
What should shoppers check before buying Directions hair dye online?
Check the shade, product size, application instructions, whether pre-lightening is recommended, patch-test advice, strand-test advice and aftercare requirements.
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Welcome to Beserk – Australia's Premier Alternative & Gothic Fashion Destination
Welcome to Beserk – Australia's Premier Alternative & Gothic Fashion DestinationSHOP ALTERNATIVE & GOTHIC CLOTHING ONLINE
Beserk is Australia's longest-running and most trusted online store for gothic clothing, alternative fashion, and dark luxury apparel. Since our founding, we've been the go-to destination for alternative style enthusiasts seeking premium goth clothing, punk fashion, and edgy streetwear.
Based in Brisbane, we curate an extensive collection of gothic fashion and alternative clothing from leading international brands. From complete goth outfits to statement accessories, we bring the world's best alternative fashion directly to your door across Australia and beyond.
Build your signature look from head to toe with our range of gothic boots, platform shoes, alternative dresses, band tees, fishnet stockings, chokers, and body jewelry. We also stock cult-favorite hair dyes, goth cosmetics, Korean skincare, vegan beauty products, and alternative homewares to complete your dark aesthetic lifestyle.
ALTERNATIVE FASHION FOR EVERY STYLE
Whether you're into gothic lolita, nu-goth, punk rock, grunge, emo fashion, or kawaii dark styles, Beserk has you covered. Our carefully curated alternative clothing collection lets you express your unique personality – from soft goth and pastel grunge to full witchy vibes and hardcore punk aesthetics.
Mix sweetness with darkness, combine kawaii cute with gothic edge, or go full alternative badass. With hundreds of products spanning alternative dresses, gothic tops, punk pants, platform boots, and statement accessories, the styling possibilities are endless.
POP CULTURE, GAMING & COSPLAY ESSENTIALS
Level up your wardrobe with our pop culture apparel, anime merch, gaming clothing, and geek fashion. Shop licensed band tees, horror movie merchandise, and fandom apparel that celebrates your obsessions.
Our cosplay collection features wigs, colored contact lenses, costume accessories, and character-inspired fashion perfect for conventions, photoshoots, or everyday cosplay style. Plus, explore our K-beauty range with Korean skincare products, sheet masks, and Asian beauty essentials to achieve that flawless gamer-girl glow.
Why Shop Beserk? ✦ Australia's largest alternative fashion retailer
✦ Curated collections from global alternative brands
✦ Gothic, punk, grunge, kawaii & pop culture styles
✦ Gaming apparel, anime merch & cosplay supplies
✦ Korean skincare & K-beauty products
✦ Fast Australian shipping
✦ Expert alternative fashion curation
Tag #beserk on social media to showcase your alternative style and be featured in our community.