Plum Purple | HAIR DYE

Lunar Tides |  Plum Purple Hair Dye

Plum Purple is a one of a kind highly pigmented dark magenta dye. 

Featuring vibrant tones that are highly pigmented to create a long lasting glowing colour!

- Semi Permanent
- Dyes are non-damaging and do not require developer
- We recommend bleaching your hair before application for vibrant results

WEIGHT: 4 oz

>> 100% Vegan & Cruelty Free

INGREDIENTS: Purified Water, Polawax, Glycerin, Glycerol Monostearate, PVP K30, Cetrimonium Chloride, Safflower Oil, Propylparaben, Crotein SPA, Stearyl Konium Chloride, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Methylparaben,Basic Red 2, Fragrance

NOTE: The shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all over application.

Attention first time bleachers: if you have dark hair or previously dyed hair and are planning to bleach your hair prior to dye application, know that you must lift to a pale yellow to platinum colour that is evenly bleached. The colour of the hair prior to applying the dye will impact the shade results. All colours look best on platinum but darker tones will work on light and pale yellow tones of hair. 

LUNAR TIDES

Shop all Lunar Tides

Lunar Tides will treat you to such hair colours as Cranbaby, True Lust, Mint Frost, Lychee, Citrine Yellow, Smokey Teal, Fuchsia Pink, Smokey Navy, Plum Purple, Orchid, Cyan Sky, Solar Flare, Siam Orange, Blue Velvet, Aurora Green, Amethyst, Smokey Green, Fire Opal, Cerulean Sea, Eclipse Black, Beetle Green, Sea Witch, Moonstone, Coral and Petal Pink, Periwinkle, Nightshade, Smokey Mauve, Iris Purple, Slate Grey, Lunar White, Blood Moon, and more.

If you're ready for a rave or a concert or event, or just want to buck the boring trend and inject some vigour into your hair, Lunar Tides have you covered.

ARE LUNAR TIDES DYES VEGAN/CRUELTY FREE?

Yes - all of our products are always 100% vegan and never tested on animals. As lifelong animal lovers, this is of the utmost importance to us!

ARE THE DYES DAMAGING?

No, Lunar Tides dyes are totally non-damaging. Our colours actually contain protective and hydrating ingredients, and are deeply conditioning!

HOW SHOULD I APPLY MY COLOUR?

Apply evenly to clean hair using a tint brush. Leave in hair for at least 35 minutes. Rinse thoroughly with cold water.

HOW LONG WILL MY NEW COLOUR LAST?

How long your colour lasts depends on a few factors: which colour you’ve chosen, and how you take care of it. Our Magic and Velvet Collections last 6-12 weeks with proper care. Our Bright Collection will last 4-8 weeks, and our Pastel Collection will last 3-4 weeks. Basically, the darker the colour, the longer it lasts! To make the colour last longer, avoid hot water and heated styling tools. Wash infrequently using cold water and a colour-safe shampoo. We recommend using a dry shampoo in order to wash less frequently.

I HAVE DARKER HAIR - DO I HAVE TO BLEACH IT FIRST?

For non-lightened hair, you can try our Velvets Collection which will leave a subtle tint on light-blonde, medium-brunette, or auburn hair. The darker your hair, the less vibrant the colour will be. On black hair, the results will be barely visible if at all. To achieve the colour shown on the swatch, you should lighten your hair to a level 10 platinum blonde.

HOW DOES THE LUNAR WHITE TONER WORK?

Our Lunar White is a violet-based toner that neutralizes yellow tones in the hair, because violet is the opposite of yellow. The Lunar White does not lift or lighten - it essentially masks the yellow tint in your hair!

I'VE JUST DYED MY HAIR AND NOW MY HANDS AND BATHTUB ARE STAINED - HELP!

Don’t panic! You can get the colour out. As soon as possible, use bleach spray on any stained white surfaces. For any white towels or clothing, wash with bleach and hot water. For stains on the forehead and skin, use a makeup wipe and wash with warm, soapy water. Next time, to avoid staining on the skin, apply vaseline to your hairline before application.

I DON’T WANT TO BLEACH MY HAIR - WHAT COLORS CAN I USE ON BRUNETTE / NON-LIGHTENED HAIR?

For darker hair colors, we recommend our Magic and Velvets Collections.

Lunar Tides - catering for hair dye enthusiasts all over the world! Lunar Tides are a Seattle based company that specialises in one-of-a-kind semi-permanent hair colours. Think pink, pastel, bright, deep, vivid, light or dark hues, every colour of the rainbow and all of them in between. Perfect for statement lifestyles or self-creation ambitious people who are ahead of the curve and confident in themselves.

Lunar Tides' dyes are totally non-damaging and condition your hair as you use them.  Leave it in for as long as you want! Lunar Tides have carefully formulated their dozens of shades to give you the exact colour you're after without any need for blending or diluting. Just pick the colour you want, and it's ready to go right out of the jar! No need for developers, pastelizers, or other unnecessary add-ons.

The team at Lunar Tides are hair colour enthusiasts and animal lovers. Therefore, it comes as no surprise that each and every product they produce is ALWAYS 100% vegan and cruelty-free! And always will be.

Beserk supports this affiliation with brands that actively go against the convenient option of vivisection (that's the word for animal testing), and we support many animal charities as part of Beserk's extended family.